winning go-to-market strategy

The Invest & Expand in Pohjois-Savo project strengthens the invest in operations in the municipalities of Pohjois-Savo region and promotes the international recognition of the strong business ecosystems. The goal is to attract new companies and investments by showcasing the strong know-how in the region. Invest and Expand in North Savo is funded by the ERDF, the North Savo Regional Council and the municipalities of Kuopio, Varkaus, Ylä-Savo, Leppävirta, Siilinjärvi and Joroinen.

European Business Angels Network (EBAN)is the pan-European representative for the early stage investor community, gathering over 150 member organizations in more than 50 countries. EBAN represents a sector estimated to invest 11.4 billion euros a year and playing a vital role in Europe’s future, notably in the funding of SMEs. EBAN’s purpose is to create and lead the European business angel networks as well as individual business angels. EBAN supports e.g. young innovative companies, business accelerators and e-funding platforms and encourages the exchange of experience among early stage investors as well as best practices.

Finnish Business Angels Network (FiBAN) is a non-profit association of private investors on a mission to inspire private investments. The network is one of the largest and most active business angel networks in the world with over 650+ approved members. The three main activities consist of matchmaking of startups and investors, sharing of best practices, and representing the interest of private investors.

FiBAN and EBAN will hold a workshop on how to do the winning go-to-market strategy.

You may have the best product in the world but who cares if no one knows about its existence? Main reasons why startups need go-to-market strategy is to secure faster profit, reduce potential risks, discover all particularities of their business and product, make investors more sure and gain a competitive advantage. The workshop will explain why startups need a good GTM strategy in place, and how to create it.

Investors and specialists
FiBAN: Noora Fagerström, Antti Viitanen, Aija Bärlund, Johanna Ahtiainen
EBAN: Audra Shallal, Lev Dogatsjov, Jacopo Losso
Invest and Expand in Pohjois-Savo: Iina Kilpeläinen, Eeva Lehtomäki, Stepan Tirkkonen

Location and timetable
Hophaus 14.00-17.00
Host Johanna Ahtiainen

14.00: FiBAN intro Aija Bärlund
14.15: EBAN intro Jacopo Losso
14.30: Noora Fagerström: Angel Investors accelerating international growth / Story of Jungle Juice Bar
15.00: Break
15:15 Winning go-to-market strategy workshop (Audra, Lev, Noora, Aija)
16:15 Closing words and free networking