News

Talentree – Must Win Battle – as a tool for growth 

A good strategy provides a clear direction and goals for a growth-seeking company. When the pace is fast, it can be challenging to break down the goals and maintain focus. 

The Must Win Battle (MWB) model is one method for prioritizing and tracking the most important growth-enhancing actions. The MWB model is based on the idea that in each growth stage there are “vital battles” or projects that the company must win to stay viable. 

The MWB model’s appeal stems from its simplicity: MWBs are relatively easy to identify and record from strategy. In this text, we describe what a good Must Win Battle looks like and how to build one. 

The Must Win Battle model is a tool for achieving strategic goals 

The Must Win Battle model is an effective tool for startups looking to grow quickly and efficiently. It ensures that the company focuses on the most important things and stays on track with its objectives. 

The basic goal of the MWB model is to make it clear what is intended to be achieved, by when, and why. At its best, the model provides the organization with a structured way of acting and implementing the strategy systematically. 

Here’s how to form a development project using the Must Win Battle model: 

1. Define clear growth goals and set metrics for them. 

2. Recognize the critical factors that will determine the company’s success. 

3. Prioritize the actions and resources needed to achieve the goals. 

4. Give each battle a clear owner and assign tasks to specific individuals. 

5. Carry out planned actions and evaluate results on a regular basis, e.g. biweekly. 

What does a good MWB look like? 

In their book Must-win-battles: how to win them, again and again Killing, Malnight, and Keys (2006) mention five characteristics that should be identified in each MWB: 

• Genuinely transformational 

• Market-oriented 

• Inspiring 

• Precise and concrete 

• Winnable. 

To keep yourself motivated, you might wish to finalize your battles with these traits in mind. 

How to succeed in implementation? 

Prioritization is at the heart of success. Often, there are more projects than the resources needed to carry them out. According to conventional wisdom, the MWB portfolio should contain no more than a handful of battles, and our experience suggests that 3-5 “battles” is a suitable amount. 

Another critical factor is trackability. We don’t believe a company can have a MWB that cannot be verified in implementation because it does not meet any of the excitement or precision criteria mentioned above. 

The most important thing at the architectural level is to ensure that the projects and actions to be implemented are linked to the company’s overall strategy. 

Audra Shallal, Vice President of Corenvest; EBAN

The process of raising money for a business venture begins with a great pitch. The « elevator pitch » is an extremely concise presentation of an entrepreneur's idea, business model, company solution, competitiveness and marketing strategy delivered to potential investors. The workshop, conducted by a seasoned entrepreneur/business angel and an expert in Pitch Coaching, will highlight some of the key steps involved in presenting an effective pitch and will provide attendees with inspiration, effective tools, and increased awareness of the challenge of entrepreneurship in today’s highly competitive business environment.

CONTENT:
x The construction of a powerful one-minute pitch.
x Identification of Key Elements investors require in a 10-minute presentation.
x The process of Fine-Tuning Investor Ready Skills to pitch to investors in the marketplace, engaging them to want to know more about your project and the potential of being interested in possibly investing in your company.

This will close in 0 seconds

Sointu Borg on puhuja, yrittäjä, ekonomi sekä media- ja somepersoona. Isomman yleisön tietoisuuteen hän nousi voitettuaan realityformaatti Diilin vuonna 2021. Soinnun rajoja rikkova ja räiskyvä asenne hakee vertaistaan! Terävä, sensuroimaton ja huumorilla höystetty ulosanti kuuluvat naisen tavaramerkkeihin.Sointu kuuluu tällä hetkellä Suomen kysytyimpiin ja mielipiteitä herättävimpiin henkilöbrändeihin. Hän omaa runsaasti kokemusta juontamisesta, kameran edessä työskentelystä, puhumisesta sekä
esiintymisestä.

This will close in 0 seconds

Join us for an insightful presentation on the important role of teamwork in fostering intellectual property (IP) within growth companies and startups. This session will look at how different roles - from technical to creative to business strategists - each contribute uniquely to IP creation. How technical experts innovate with unique technologies and software, creatives enhance branding and design, and strategists develop game-changing business models and trade secrets. The focus will be on the synergy between these diverse roles and how their collaboration is key to building rich and powerful IP assets. This presentation aims to inspire companies to unlock the full potential of their teams, driving IP success and fostering business growth.

Suvi Julin, Lawyer, Patent Attorney, European Trademark and Design Attorney

Suvi has wide-ranging experience in the field of intellectual property and technology law. She advises clients on a variety of contentious and non-contentious intellectual property matters including trademarks, designs and patents as well as in copyright, contractual, employee invention and privacy matters.

This will close in 0 seconds

Elias Aalto is one of the founders and the original product lead of Wolt. He's also a co-founder of Qvik – a digital agency that has grown organically to over 120 experts. Prior to them, he designed and developed early games on the iOS, claiming the first Apple Design Award in the Nordics for his game Wooden Labyrinth 3D.

After exiting Wolt, Elias has concentrated on bringing up his daughters and dabbling in angel investing. Recently he joined Shark Tank Finland as one of the sharks on the show.

This will close in 0 seconds

Join us at the Kuopio Health Side event @Tahko SLP - where health meets innovation, and opportunities abound! Kuopio Health side event is aimed at investors, startups, entrepreneurs, R2B teams, and of course ecosystem members. The event offers a unique opportunity for networking and making new contacts with actors in the same field. Sit down with investors or exchange ideas with other attendees and hear what's new in the industry.

Side event is open4all, but requires registration: Kuopio Health side event @Tahko SLP - Kuopio Health

 

This will close in 0 seconds

Juho Pesonen is a professor of tourism business and deputy head of the department at University of Eastern Finland Business School. He is a member of the Tourism Business research group and the director of the International Master’s Degree Programme in Tourism Marketing and Management. Prof. Pesonen completed his Ph.D. in marketing at University of Eastern Finland, focusing on market segmentation in rural tourism. Now his research focuses on understanding how tourism businesses can survive and thrive in the digital and sustainability transformations. Prof. Pesonen also has the title of Adjunct Professor of digital marketing at University of Turku. He has widely published his research in dozens of peer-reviewed academic journals and has edited several books in the tourism field. He also holds several board positions in companies and associations.

This will close in 0 seconds

Ohjelma:

12.00 Tervetuloa!
Antti-Jussi Pitkälä, puheenjohtaja, Kuopion alueen kauppakamarin kauppa-, matkailu- ja palveluvaliokunta

12.05 Kasvua kansainvälisestä matkailusta – Markkinat, yhteistyö ja myynti
Heli Saari, Area Manager, Visit Finland

12.25 Pohjois-Savon Matkailu Oy – Maakunnallinen yhteistyö kilpailuetuna
Pekka Vihma, hallituksen puheenjohtaja, Pohjois-Savon Matkailu Oy

12.55 Navitas Yrityspalvelut – TBC
13.10 TBC

13.25 Data kansainvälisen matkailun vauhdittajana
Juho Pesonen, matkailuliiketoiminnan professori, Itä-Suomen Yliopisto

13.40 Kestävä matkailu – Kulttuuriperintömatkailu kansainvälisenä vetovoimatekijänä
Kirsi Piirainen, projektipäällikkö, Iisalmen kaupunki

13.55 Loppuyhteenveto
Antti-Jussi Pitkälä, puheenjohtaja, Kuopion alueen kauppakamarin kauppa-, matkailu- ja palveluvaliokunta

14.00 Tilaisuus päättyy.

This will close in 20 seconds

14.30 Welcome!

14.35 Orion - A short description of the phenomenon

14.40 Pitch 1

14.50 Pitch 2

15.00 Pitch 3

15.10 Pitch 4

15.15 Closing words

This will close in 0 seconds

13.30 Welcome!

13.35 Kemira - A short description of the phenomenon

13.40 Pitch 1

13.50 Pitch 2

14.00 Pitch 3

14.10 Pitch 4

14.15 Closing words

This will close in 0 seconds