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Kuopio Goes Slush – Future Food Tech

November 16, I had a great opportunity to attend Kuopio Goes Slush – Future Food Tech at Maria 01, Helsinki. Kuopio Goes Slush is a side event of the world’s leading startup event, Slush 2022. Maria 01 is a start-up community where entrepreneurial activities are cultivated.

We started with a bus ride organized by Kuopio Region Chamber of Commerce. During our trip to Maria 01, the attendees were able to get to know each other and share some expectations on the most awaited event. As such, the five-hour ride passed by quickly.

Upon arrival, we were greeted by the food and drinks prepared by Kuopio-based companies such as the appetizing gluten-free bread and pastries from Ketoinen, savory vegan dinner made of broad beans and Finnish root vegetables from Komero Food, and tasty soda pops and long drinks from RPS Brewing.

The main program started with the non-profit organization The Shortcut where they introduced the different training programs and events they offer for upskilling, career integration, and entrepreneurship in Finland. It was followed by a presentation of Solar Foods Oy about their revolutionizing product, solein – the most sustainable protein in the world. Venture capitals such as Paulig Innovation Incubator PINC and Nordic Foodtech VC also showcased the food startups they have invested in and on their criteria for investing on food technology.

Additionally, Pete Nieminen talked about digitalization and gave advise on how IT companies should have a minimum viable product to adapt with the changing times.

A reminder on the upcoming Tahko Ski Lift Pitch was given by Kuopio Region Chamber of Commerce. This year’s winner, Marginum Oy, was introduced to the community, together with Savon Voima, one of the partners for Tahko Ski Lift Pitch event. Lastly, the City of Iisalmi also extended their support to Kuopio’s agriculture and food industry.

After the program, it was time for companies, experts, investors, food startups, and visitors to mingle and network. It was a wonderful and significant experience for me as an international business student in Kuopio because I was able to meet this thriving community and get to know the future of food technology in my own city. Knowing that the entrepreneurial community is supportive and dedicated is reassuring for aspiring entrepreneurs and innovators. I am excited to see what is in store for us in the future!

Kuopio Goes Slush was made possible by Business Kuopio, together with their event partners Kasve Ltd., Kuopio Health, Kuopio Region Chamber of Commerce, and KPY Novapolis.

Writer: Xyeanne Million

Audra Shallal, Vice President of Corenvest; EBAN

The process of raising money for a business venture begins with a great pitch. The « elevator pitch » is an extremely concise presentation of an entrepreneur's idea, business model, company solution, competitiveness and marketing strategy delivered to potential investors. The workshop, conducted by a seasoned entrepreneur/business angel and an expert in Pitch Coaching, will highlight some of the key steps involved in presenting an effective pitch and will provide attendees with inspiration, effective tools, and increased awareness of the challenge of entrepreneurship in today’s highly competitive business environment.

CONTENT:
x The construction of a powerful one-minute pitch.
x Identification of Key Elements investors require in a 10-minute presentation.
x The process of Fine-Tuning Investor Ready Skills to pitch to investors in the marketplace, engaging them to want to know more about your project and the potential of being interested in possibly investing in your company.

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Sointu Borg on puhuja, yrittäjä, ekonomi sekä media- ja somepersoona. Isomman yleisön tietoisuuteen hän nousi voitettuaan realityformaatti Diilin vuonna 2021. Soinnun rajoja rikkova ja räiskyvä asenne hakee vertaistaan! Terävä, sensuroimaton ja huumorilla höystetty ulosanti kuuluvat naisen tavaramerkkeihin.Sointu kuuluu tällä hetkellä Suomen kysytyimpiin ja mielipiteitä herättävimpiin henkilöbrändeihin. Hän omaa runsaasti kokemusta juontamisesta, kameran edessä työskentelystä, puhumisesta sekä
esiintymisestä.

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Join us for an insightful presentation on the important role of teamwork in fostering intellectual property (IP) within growth companies and startups. This session will look at how different roles - from technical to creative to business strategists - each contribute uniquely to IP creation. How technical experts innovate with unique technologies and software, creatives enhance branding and design, and strategists develop game-changing business models and trade secrets. The focus will be on the synergy between these diverse roles and how their collaboration is key to building rich and powerful IP assets. This presentation aims to inspire companies to unlock the full potential of their teams, driving IP success and fostering business growth.

Suvi Julin, Lawyer, Patent Attorney, European Trademark and Design Attorney

Suvi has wide-ranging experience in the field of intellectual property and technology law. She advises clients on a variety of contentious and non-contentious intellectual property matters including trademarks, designs and patents as well as in copyright, contractual, employee invention and privacy matters.

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Elias Aalto is one of the founders and the original product lead of Wolt. He's also a co-founder of Qvik – a digital agency that has grown organically to over 120 experts. Prior to them, he designed and developed early games on the iOS, claiming the first Apple Design Award in the Nordics for his game Wooden Labyrinth 3D.

After exiting Wolt, Elias has concentrated on bringing up his daughters and dabbling in angel investing. Recently he joined Shark Tank Finland as one of the sharks on the show.

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Join us at the Kuopio Health Side event @Tahko SLP - where health meets innovation, and opportunities abound! Kuopio Health side event is aimed at investors, startups, entrepreneurs, R2B teams, and of course ecosystem members. The event offers a unique opportunity for networking and making new contacts with actors in the same field. Sit down with investors or exchange ideas with other attendees and hear what's new in the industry.

Side event is open4all, but requires registration: Kuopio Health side event @Tahko SLP - Kuopio Health

 

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Juho Pesonen is a professor of tourism business and deputy head of the department at University of Eastern Finland Business School. He is a member of the Tourism Business research group and the director of the International Master’s Degree Programme in Tourism Marketing and Management. Prof. Pesonen completed his Ph.D. in marketing at University of Eastern Finland, focusing on market segmentation in rural tourism. Now his research focuses on understanding how tourism businesses can survive and thrive in the digital and sustainability transformations. Prof. Pesonen also has the title of Adjunct Professor of digital marketing at University of Turku. He has widely published his research in dozens of peer-reviewed academic journals and has edited several books in the tourism field. He also holds several board positions in companies and associations.

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Ohjelma:

12.00 Tervetuloa!
Antti-Jussi Pitkälä, puheenjohtaja, Kuopion alueen kauppakamarin kauppa-, matkailu- ja palveluvaliokunta

12.05 Kasvua kansainvälisestä matkailusta – Markkinat, yhteistyö ja myynti
Heli Saari, Area Manager, Visit Finland

12.25 Pohjois-Savon Matkailu Oy – Maakunnallinen yhteistyö kilpailuetuna
Pekka Vihma, hallituksen puheenjohtaja, Pohjois-Savon Matkailu Oy

12.55 Navitas Yrityspalvelut – TBC
13.10 TBC

13.25 Data kansainvälisen matkailun vauhdittajana
Juho Pesonen, matkailuliiketoiminnan professori, Itä-Suomen Yliopisto

13.40 Kestävä matkailu – Kulttuuriperintömatkailu kansainvälisenä vetovoimatekijänä
Kirsi Piirainen, projektipäällikkö, Iisalmen kaupunki

13.55 Loppuyhteenveto
Antti-Jussi Pitkälä, puheenjohtaja, Kuopion alueen kauppakamarin kauppa-, matkailu- ja palveluvaliokunta

14.00 Tilaisuus päättyy.

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14.30 Welcome!

14.35 Orion - A short description of the phenomenon

14.40 Pitch 1

14.50 Pitch 2

15.00 Pitch 3

15.10 Pitch 4

15.15 Closing words

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13.30 Welcome!

13.35 Kemira - A short description of the phenomenon

13.40 Pitch 1

13.50 Pitch 2

14.00 Pitch 3

14.10 Pitch 4

14.15 Closing words

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